Super Bowl LX Showcases Biggest Movie Trailers of 2026

From sci-fi to horror, the year's most anticipated films get the big game treatment.

Published on Feb. 9, 2026

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The Super Bowl is always a prime opportunity for movie studios to debut their biggest upcoming trailers, and this year's Super Bowl LX in Santa Clara, California is no exception. Fans can expect to see teasers for highly anticipated films like Scream 7, Project Hail Mary, The Mandalorian and Grogu, Pixar's Hoppers, and more during the game and related events.

Why it matters

The Super Bowl is one of the most watched television events of the year, making it an ideal platform for movie studios to generate buzz and excitement for their upcoming releases. These high-profile trailer debuts often go viral and help drive significant pre-release interest and ticket sales.

The details

Some of the major movie trailers expected to air during Super Bowl LX include Scream 7, the latest installment in the popular horror franchise; Project Hail Mary, a new sci-fi film starring Ryan Gosling; The Mandalorian and Grogu, the highly anticipated Star Wars spinoff; Pixar's animated feature Hoppers; and potentially sequels like Toy Story 5 and the Michael Jackson biopic Michael. Running a 30-second Super Bowl ad spot can cost advertisers up to $10 million this year, underscoring the value studios place on these high-profile trailer debuts.

  • Super Bowl LX takes place on Sunday, February 8, 2026.
  • The game will air on NBC and stream on Peacock beginning at 6:30PM E.T.

The players

Scream 7

The latest installment in the popular horror franchise, set to be released on February 27, 2026.

Project Hail Mary

A new sci-fi film starring Ryan Gosling, scheduled for release on March 20, 2026.

The Mandalorian and Grogu

The highly anticipated Star Wars spinoff series, set to premiere on May 22, 2026.

Hoppers

Pixar's new animated feature film, slated for release on March 6, 2026.

Toy Story 5

The potential sequel to the beloved Pixar franchise, rumored to be released on June 19, 2026.

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What’s next

As the Super Bowl LX broadcast approaches, movie studios will continue to release and promote their big-game trailers, building anticipation among fans for the upcoming film slate.

The takeaway

The Super Bowl remains a prime opportunity for movie studios to showcase their most anticipated releases, leveraging the game's massive viewership to generate buzz and drive ticket sales. This year's lineup of trailer debuts promises to be one of the most exciting in recent memory, with a diverse array of genres and franchises represented.