Super Bowl LX Ads Feature EVs and Robotaxis

Car brands like VW, Chevy, and Jeep showcased their electric and hybrid models during the big game.

Feb. 9, 2026 at 2:47am

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During Super Bowl LX, several car brands aired commercials featuring their electric and hybrid vehicle models, including the Volkswagen ID. Buzz, Chevrolet Blazer EV and Equinox EV, and the Jeep Cherokee Hybrid. The Bay Area-based autonomous driving company Waymo also ran a commercial promoting its driverless ride service.

Why it matters

As electric and autonomous vehicle technology continues to advance, automakers are increasingly using high-profile events like the Super Bowl to showcase their latest eco-friendly and self-driving offerings to a wide audience. This reflects the growing consumer demand and industry focus on sustainable and innovative mobility solutions.

The details

Volkswagen's ad campaign featured its 'Drivers wanted' slogan and highlighted the all-electric ID. Buzz. Chevrolet showcased several models from its 2026 electric lineup, including the Blazer EV, Equinox EV, and Silverado EV. Jeep's commercial poked fun at sentimental car ads while featuring its hybrid Cherokee SUV. Waymo, the autonomous driving company, ran a quick spot promoting its driverless ride service, which is expanding across the U.S. and globally.

  • Super Bowl LX took place on Sunday, February 9, 2026.
  • Volkswagen last advertised during the Super Bowl in 2024.

The players

Volkswagen

A German automaker that showcased its all-electric ID. Buzz model in a Super Bowl LX commercial.

Chevrolet

An American automaker that featured several models from its 2026 electric lineup, including the Blazer EV, Equinox EV, and Silverado EV, in a Super Bowl LX commercial.

Jeep

An American automaker that aired a Super Bowl LX commercial featuring its hybrid Cherokee SUV.

Waymo

A Bay Area-based autonomous driving company that ran a commercial during the San Francisco broadcast of Super Bowl LX promoting its driverless ride service.

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What they’re saying

“While noticeably fewer carmakers doled out the reportedly $8 million per 30 seconds of advertising during the big football matchup this year, some iconic brands took advantage of the football- (and Bad Bunny-) viewing audience.”

— Sasha Lekach, Author (Forbes)

The takeaway

The prominence of electric and autonomous vehicle ads during Super Bowl LX reflects the automotive industry's growing focus on sustainable and innovative mobility solutions to meet evolving consumer demands and environmental concerns.