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Pokémon's Super Bowl Ad Features Jigglypuff and Lady Gaga
The 30th anniversary campaign kicks off with a star-studded commercial.
Published on Feb. 9, 2026
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The Pokémon Company has launched its "What's Your Favourite" campaign as part of Pokémon's 30th anniversary celebrations. The ad, which aired during the Super Bowl LX game at Levi's Stadium in Santa Clara, California, features a lineup of celebrities including singer Lady Gaga, who performs a duet with the iconic Pokémon character Jigglypuff.
Why it matters
The Pokémon franchise has a massive global following, and the 30th anniversary campaign is an opportunity for the brand to engage with both longtime fans and new audiences. The star-studded Super Bowl ad is a high-profile way to kick off the celebrations and generate excitement around the beloved Pokémon characters.
The details
In the ad, Lady Gaga joins Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan, and Young Miko as they each reveal their favorite Pokémon. Lady Gaga's choice, as expected, is Jigglypuff, and the two perform a short duet of Jigglypuff's signature song.
- The ad aired during the Super Bowl LX game at Levi's Stadium in Santa Clara, California on February 9, 2026.
The players
Lady Gaga
A popular American singer and songwriter who is featured in the Pokémon 30th anniversary Super Bowl ad.
Jigglypuff
A beloved Pokémon character known for its singing abilities, which is featured in a duet with Lady Gaga in the ad.
The Pokémon Company
The company that owns and manages the Pokémon franchise, which launched the "What's Your Favourite" campaign as part of the 30th anniversary celebrations.
What’s next
Fans are speculating that the 30th anniversary celebrations may include the release of the original Game Boy / GBA Pokémon games for Nintendo Switch Online, similar to what was done for the franchise's 20th anniversary in 2016.
The takeaway
The Pokémon 30th anniversary campaign is off to a high-profile start with a star-studded Super Bowl ad featuring Lady Gaga and Jigglypuff, showcasing the enduring popularity of the beloved franchise and its iconic characters.
