AMD Hires Ariel Kelman as Chief Marketing Officer

Kelman will lead AMD's global marketing organization and help drive the company's momentum.

Published on Feb. 9, 2026

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AMD has appointed Ariel Kelman as its new Senior Vice President and Chief Marketing Officer, effective immediately. Kelman will oversee AMD's global marketing efforts, including brand, communications, events, developer relations, and go-to-market strategy. He brings over two decades of experience leading marketing teams at companies like Salesforce, Amazon Web Services, and Oracle.

Why it matters

As AMD continues to expand its portfolio of high-performance and AI computing solutions, Kelman's leadership will be crucial in sharpening the company's storytelling, advancing its marketing organization, and accelerating its momentum in the market.

The details

Kelman will report to Ruth Cotter, AMD's Senior Vice President and Chief Administrative Officer, and will work closely with the AMD executive team to deepen engagement with customers, partners, developers, and the broader technology ecosystem. Prior to joining AMD, Kelman served as president and CMO at Salesforce, where he led the company's global marketing organization. He also held senior leadership roles at Amazon Web Services and Oracle, where he helped scale and modernize global marketing teams during periods of rapid growth.

  • Kelman's appointment as AMD's new Chief Marketing Officer is effective immediately.

The players

Ariel Kelman

Kelman is the new Senior Vice President and Chief Marketing Officer at AMD. He brings over two decades of experience leading global marketing organizations at companies like Salesforce, Amazon Web Services, and Oracle.

Ruth Cotter

Cotter is the Senior Vice President and Chief Administrative Officer at AMD. She will oversee Kelman in his new role as Chief Marketing Officer.

AMD

AMD is a semiconductor company that designs and manufactures high-performance and AI computing solutions, including CPUs, GPUs, and networking products.

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What they’re saying

“Ariel is a proven marketing leader with deep experience building brands, driving marketing impact at scale and connecting innovation to customer value. As AMD continues to expand our portfolio and deliver industry-leading high-performance and AI solutions across data center, embedded, client and gaming, Ariel's leadership will be instrumental in sharpening our storytelling, advancing our marketing organization and accelerating our momentum.”

— Ruth Cotter, Senior Vice President and Chief Administrative Officer (marketnewsdesk.com)

“I'm thrilled to join AMD at such an exciting moment in the company's journey. I'm looking forward to working with the team to elevate the AMD brand, deepen engagement with customers and partners and capture the massive AI data center opportunity enabled by AMD's uniquely differentiated products. That combination is what energizes me most.”

— Ariel Kelman (marketnewsdesk.com)

The takeaway

AMD's hiring of Ariel Kelman as its new Chief Marketing Officer signals the company's commitment to strengthening its brand, deepening customer and partner relationships, and capitalizing on the growing AI and data center opportunities enabled by its high-performance computing solutions.