Trump Accounts Get Super Bowl Ad Boost as Tax Season Opens

A 30-second ad promoting new "Trump accounts" for children will air during the Super Bowl pregame broadcast.

Published on Feb. 5, 2026

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As the Trump administration and allies press families to open the accounts during the opening weeks of the 2026 tax filing season, a 30-second ad promoting new Trump accounts for children is set to run around Sunday's Super Bowl pregame broadcast. The commercial was paid for by Invest America, a nonprofit advocacy group, and will air during the pregame show before Super Bowl LX.

Why it matters

The Super Bowl remains a premium showcase for advertising, with its massive audience size driving high demand for ad slots. The Trump administration is using this platform to promote its new "Trump accounts" program, which aims to encourage families to open investment accounts for their children during tax season.

The details

The 30-second ad shows children speaking about the benefits of the Trump accounts, including a line stating "This year, every American child gets an investment account. And millions will be prefunded. That's free money." Treasury Secretary Scott Bessent has also told lawmakers to look for the ad after the national anthem at the Super Bowl. The administration's broader push has included events and messaging aimed at encouraging families to open the accounts, tying the effort to the opening of tax season and to broader claims about long-term wealth building.

  • The ad will air during the pregame broadcast of Super Bowl LX on Sunday, February 8, 2026.
  • The 2026 tax filing season has opened, with the Trump administration and allies pressing families to open the new accounts.

The players

Invest America

A nonprofit advocacy group that paid for the 30-second ad promoting the new "Trump accounts" for children.

Scott Bessent

The Treasury Secretary who told lawmakers to look for the ad after the national anthem at the Super Bowl.

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What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

The Trump administration is using the high-profile Super Bowl platform to aggressively promote its new "Trump accounts" program, which aims to encourage families to open investment accounts for their children during tax season. This reflects the administration's broader push to tie the accounts to broader claims about long-term wealth building.