Super Bowl 2026 contests, sweepstakes let fans play for prizes during game

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The NFL is offering fans a chance to win Super Bowl merchandise on Super Bowl Sunday through the "NFL Style x Super Bowl LX Giveway" sweepstakes. Bettors on DraftKings Sportsbook have a chance to share $5 million in prizes by placing a $1 live bet during Super Bowl 60 with odds of -500 or longer. Fanatics Sportsbook is hosting a free-to-play contest called Fanatics Tiers Big Game that lets users make 10 selections during the Super Bowl with a chance to win up to $25,000 FanCash. Caesars Sportsbook is offering a chance to win bonus bets from a drawing that's correlated to Same Game Parlays.

Why it matters

These real-time sweepstakes and contests give fans additional ways to engage with and enjoy the Super Bowl beyond just watching the game. They provide opportunities for fans to win prizes and potentially make money through betting, which can enhance the overall Super Bowl experience.

The details

The NFL's "NFL Style x Super Bowl LX Giveway" sweepstakes will award one lucky fan with a prize package including an Anti-Social Social Club x NFL Black Super Bowl LX T-Shirt, a Starter Black Super Bowl LX Concrete Dreams Hoodie, and a '47 Brand Super Bowl LX Black Distressed Franchise Fitted Hat. On DraftKings Sportsbook, bettors can share $5 million in prizes by placing a $1 live bet during Super Bowl 60 with odds of -500 or longer. Fanatics Sportsbook's Fanatics Tiers Big Game contest lets users make 10 selections during the Super Bowl, with a perfect 10-for-10 score winning up to $25,000 FanCash. Caesars Sportsbook is offering a chance to win bonus bets from a drawing tied to Same Game Parlays, with 1,105 total winners and prizes ranging from $60,000 in bonus bets to $60 bonus bets.

• Super Bowl 60 will take place on Sunday, February 8, 2026 at 6:30 p.m. in Santa Clara, California.
• The NFL Style x Super Bowl LX Giveway sweepstakes will conclude at the end of Super Bowl 60.
• The DraftKings Sportsbook $5 million prize pool will be awarded within 24 hours of Super Bowl 60 and expire after 30 days.
• The Fanatics Tiers Big Game contest results will be revealed following the end of Super Bowl 60.
• The Caesars Sportsbook bonus bet drawing winners will be announced sometime after Super Bowl 60, likely within the following few days.