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Super Bowl LX to Feature AI-Powered Ads
From freaky disco robots to AI-assisted website builders, tech companies are bringing AI to the big game
Feb. 3, 2026 at 4:15pm
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The 2026 Super Bowl will feature several commercials that incorporate or promote artificial intelligence technology. Ads from companies like Svedka Vodka, Wix, OpenAI, and Meta will showcase how AI is being used in various applications, from creating spooky robot dancers to building websites. The ads aim to highlight the growing presence of AI in our daily lives and its potential impact on industries like entertainment, marketing, and technology.
Why it matters
The prominence of AI-focused ads during the Super Bowl reflects the technology's increasing integration into mainstream consumer products and services. As AI becomes more ubiquitous, companies are looking to leverage its capabilities to create innovative and attention-grabbing marketing campaigns. These ads not only promote specific AI-powered offerings but also contribute to the broader public discourse around the role of AI in society.
The details
The Svedka Vodka ad features a pair of unsettling AI-powered robot dancers, known as the Fembot and BroBot, who take over the dance floor from human partygoers. Wix's ad showcases how its Wix Harmony platform uses AI to assist a woman in building a website for her handmade furniture business. OpenAI, the company behind ChatGPT, will also run a Super Bowl commercial, though details about the ad have not yet been released. Meta, the parent company of Facebook, is promoting its Oakley-branded AI glasses in a teaser video, continuing its push to integrate AI-powered wearable technology into consumers' lives.
- Super Bowl LX will take place on February 8, 2026 in Santa Clara, California.
- The Svedka Vodka, Wix, and Meta ads have already been released or previewed, while the OpenAI ad is still forthcoming.
The players
Svedka Vodka
A vodka brand that has created a Super Bowl ad featuring AI-powered robot dancers.
Wix
A website-building company that is promoting its Wix Harmony platform, which incorporates AI into its website creation tools.
OpenAI
The artificial intelligence company behind ChatGPT and the text-to-video maker Sora, which will run a Super Bowl commercial.
Meta
The parent company of Facebook, which is promoting its Oakley-branded AI glasses in a Super Bowl ad teaser.
What’s next
As the Super Bowl approaches, more details about the AI-focused ads are expected to be released, providing further insights into how companies are leveraging this technology in their marketing efforts.
The takeaway
The prominence of AI-powered ads during the Super Bowl reflects the growing integration of artificial intelligence into mainstream consumer products and services. These campaigns not only promote specific AI-enabled offerings but also contribute to the broader public discourse around the role of AI in our daily lives.
