Turning Point USA to Host 'All American Halftime Show' During Super Bowl LX

Conservative group TPUSA announces musical lineup featuring Kid Rock, Brantley Gilbert, and more for alternative halftime event.

Feb. 2, 2026 at 6:15pm

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Turning Point USA (TPUSA), a conservative activist group, has announced it will host its own 'All American Halftime Show' during the Super Bowl LX halftime break, featuring a lineup of platinum-selling artists including Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. The event is being positioned as an alternative to the official Super Bowl halftime show, which will feature Bad Bunny. TPUSA is encouraging viewers to switch over to its social media channels and video platforms to watch the 'one-of-a-kind halftime event celebrating American culture, freedom, and faith'.

Why it matters

TPUSA's decision to host an alternative halftime show reflects the growing cultural and political divisions in the United States, with the conservative group positioning its event as a counter to the official halftime show that may feature content or messaging that conflicts with TPUSA's values and vision of 'American culture, freedom, and faith'. This move highlights the increasing politicization of major cultural events like the Super Bowl.

The details

TPUSA's 'All American Halftime Show' will feature a lineup of popular music artists, including Kid Rock, a diamond-selling artist who has spoken to Congress about keeping concert and sporting event ticket prices down; Brantley Gilbert, a platinum country artist with over 10 million social media followers; Lee Brice, a South Carolina native who recently went platinum; and Gabby Barrett, a 25-year-old Pennsylvania native who found success after finishing third on 'American Idol' in 2018. The event will air on TPUSA's various social media channels and video platforms, including YouTube, Rumble, and X, as an alternative to the official Super Bowl halftime show.

  • Super Bowl LX is scheduled for February 8, 2026.
  • The halftime show is expected to take place around 8-8:30 p.m. ET.

The players

Turning Point USA (TPUSA)

A conservative activist group that is hosting the 'All American Halftime Show' as an alternative to the official Super Bowl halftime performance.

Kid Rock

A diamond-selling artist who will be a featured performer at the TPUSA halftime show.

Brantley Gilbert

A platinum country artist with over 10 million social media followers who will perform at the TPUSA halftime show.

Lee Brice

A South Carolina native country artist who recently went platinum and will be part of the TPUSA halftime show lineup.

Gabby Barrett

A 25-year-old Pennsylvania native who found success after finishing third on 'American Idol' in 2018 and will perform at the TPUSA halftime event.

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What’s next

The Super Bowl LX halftime show, including both the official NFL performance and TPUSA's 'All American Halftime Show', will take place on February 8, 2026.

The takeaway

TPUSA's decision to host an alternative halftime show during the Super Bowl reflects the growing cultural and political divisions in the United States, with the conservative group positioning its event as a counter to the official halftime show that may feature content or messaging that conflicts with TPUSA's values. This move highlights the increasing politicization of major cultural events and the desire of some groups to provide their own narratives and perspectives.