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Five Guys Expands AI-Powered Ordering Across Locations
Burger chain partners with SoundHound AI to handle phone orders and customer inquiries
Jan. 29, 2026 at 3:15am
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Five Guys is expanding its use of artificial intelligence across its restaurants, partnering with SoundHound AI to implement voice-based ordering and customer service systems. The technology has already processed over 1 million customer interactions at hundreds of Five Guys locations, helping to streamline operations and eliminate busy signals during peak hours.
Why it matters
The move by Five Guys reflects a broader trend in the fast casual restaurant industry to leverage automation and AI to manage high order volumes and labor challenges. By automating phone orders and customer inquiries, Five Guys aims to improve the customer experience while allowing staff to focus on food preparation.
The details
The expanded partnership with SoundHound AI will allow Five Guys franchisees to implement the voice AI agents across more of their locations. The system is designed to process natural human speech, enabling customers to place orders without following rigid prompts. Beyond taking orders, the AI can also answer questions about store hours, parking, promotions, and allergens.
- The Five Guys automated ordering system has already processed over 1 million customer interactions.
- The expanded partnership with SoundHound AI will allow the technology to be implemented across more Five Guys locations.
The players
Five Guys
A fast casual burger restaurant chain known for its customizable burgers and hand-cut fries, operating nearly 1,700 locations worldwide.
SoundHound AI
A provider of conversational intelligence technology, powering voice AI agents for more than 10,000 locations globally and based in Santa Clara, California.
Zerrick Pearson
Chief information officer of Five Guys.
James Hom
Chief product officer at SoundHound AI.
What they’re saying
“Being able to offer our franchisees a reliable ordering solution that can handle every order — even during our busiest times — has made a real impact on both our customers and our team.”
— Zerrick Pearson, Chief information officer of Five Guys (Press release)
“The partnership is intended to streamline operations so that kitchen staff can focus on food preparation rather than answering phones.”
— James Hom, Chief product officer at SoundHound AI (Press release)
What’s next
Five Guys plans to continue expanding the use of SoundHound AI's voice technology across its restaurant network in the coming year.
The takeaway
The adoption of AI-powered ordering and customer service systems by major fast casual chains like Five Guys highlights the industry's efforts to enhance efficiency and the customer experience through automation, particularly in the face of labor shortages and high order volumes.
