Heinz Unveils 114-Ounce 'KegChup' Ahead of Super Bowl

Ketchup company giving away limited-edition kegs to fans through Instagram contest.

Jan. 28, 2026 at 1:23pm

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Ahead of Super Bowl LX between the New England Patriots and Seattle Seahawks, Heinz is offering fans the chance to win a 114-ounce stainless steel 'KegChup' filled with the company's signature ketchup. The 'KegChup' will be given away through an Instagram sweepstakes, with five winners selected on January 30th. Fans can also sign up for exclusive early access to purchase the limited-edition 'KegChup' when it launches at the start of the 2026 football season.

Why it matters

Heinz is tapping into the passion of sports fans and their love for the brand's ketchup by offering this unique, oversized 'KegChup' product as a game-day companion. The sweepstakes and limited availability create excitement and buzz around the product launch, which could drive increased brand engagement and sales for Heinz.

The details

The 'KegChup' holds 114 ounces of Heinz ketchup and features an 'easy to dispense spigot.' To enter the sweepstakes, Instagram users must follow Heinz, like the 'KegChup' post, and tag two friends in the comments. The contest runs until January 29th, with five winners selected the following day. Heinz also plans to make the 'KegChup' available for purchase at the start of the 2026 football season through an exclusive pre-order list on the HeinzKegChup.com website.

  • The 'KegChup' sweepstakes will run until 11:59 p.m. EST on January 29, 2026.
  • The five winners of the 'KegChup' sweepstakes will be selected on January 30, 2026.
  • The limited-edition 'KegChup' is set to launch at the start of the 2026 football season.

The players

Heinz

An American food processing company best known for its ketchup products.

Jaime Mack

Associate Director of Brand Communications for Heinz U.S.

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What they’re saying

“On game day, fans unleash their unbridled passion for their teams, and their love for Heinz ketchup is no exception, making it a must have for every watch party spread.”

— Jaime Mack, Associate Director of Brand Communications for Heinz U.S. (Heinz news release)

What’s next

Heinz plans to make the 'KegChup' available for purchase at the start of the 2026 football season through an exclusive pre-order list on the HeinzKegChup.com website.

The takeaway

Heinz is tapping into the excitement and enthusiasm of sports fans by offering a unique, oversized 'KegChup' product as a game-day companion. The limited availability and sweepstakes create buzz and engagement around the brand, which could drive increased sales and brand loyalty.