Five Guys Extends Partnership with SoundHound AI

Leading burger chain extends use of SoundHound's AI-powered ordering agent, which has already handled more than one million guest interactions

Jan. 28, 2026 at 8:39am

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SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, today announced the expansion of its relationship with Five Guys, one of the nation's most iconic burger brands. The renewal highlights the strength of the collaboration, as SoundHound's AI-powered ordering agents have already supported Five Guys in processing well over a million customer AI interactions to date.

Why it matters

The partnership between Five Guys and SoundHound AI demonstrates the growing adoption of AI-powered technologies in the restaurant industry to enhance customer experiences and operational efficiency. As customers increasingly expect seamless, technology-driven ordering experiences, this collaboration showcases how leading brands are leveraging AI to meet those demands.

The details

Under the extended agreement, Five Guys will continue offering an AI-powered ordering experience across hundreds of locations and give franchisees the option to offer the technology more widely. SoundHound's voice AI is trained on Five Guys' extensive menu and designed to understand natural human speech, allowing customers to order just as they would to another person. Beyond taking orders, the AI can also answer menu-related questions, provide information about specials and promotions, and handle inquiries about opening times, parking, allergens, and other frequently asked questions.

  • The partnership renewal was announced on January 28, 2026.
  • SoundHound's AI-powered ordering agents have already processed over one million customer interactions for Five Guys.

The players

SoundHound AI, Inc.

A global leader in voice and conversational AI that provides solutions to businesses, including AI-powered ordering agents for the restaurant industry.

Five Guys

One of the nation's most iconic burger brands, known for its innovative approach to customer experiences and operations.

Zerrick Pearson

The CIO of Five Guys, who commented on the company's focus on innovating the guest experience.

James Hom

The Chief Product Officer at SoundHound AI, who spoke about the company's proud partnership with Five Guys.

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What they’re saying

“We're always looking for ways to innovate and make the guest experience as smooth and convenient as possible. Being able to offer our franchisees a reliable ordering solution that can handle every order — even during our busiest times — has made a real impact on both our customers and our team.”

— Zerrick Pearson, CIO of Five Guys (Globe Newswire)

“Five Guys is a forward-thinking partner that continues to raise the bar on what the ordering experience can be. We're proud to support their restaurants with solutions that enhance both the guest experience and day-to-day operations for staff.”

— James Hom, Chief Product Officer at SoundHound AI (Globe Newswire)

The takeaway

The extended partnership between Five Guys and SoundHound AI demonstrates the growing importance of AI-powered technologies in the restaurant industry, as leading brands seek to enhance customer experiences and operational efficiency through innovative solutions that can handle high volumes of orders and inquiries.