New Regional Retirement Professional Association Launches in Santa Barbara

SINA brings together senior living leaders, financial advisors, and estate planning experts to provide coordinated guidance for older adults and their families.

Feb. 19, 2026 at 1:07pm

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Melissa Tierney, a senior-focused REALTOR® in Santa Barbara, has founded the Santa Barbara Senior Industry Network Association (SINA) to strengthen collaboration among professionals serving older adults throughout the region. SINA aims to ensure seniors and their families receive coordinated, trustworthy guidance during major life transitions.

Why it matters

As the population ages, there is a growing need for integrated services and support to help older adults and their families navigate complex decisions around housing, finances, and estate planning. SINA's collaborative approach seeks to create a more seamless experience for seniors and their loved ones during these critical life stages.

The details

Tierney launched SINA to provide clear, structured information on local senior living options, real estate strategies, estate considerations, and transition planning through monthly Lunch & Learn seminars. The founding Board of Directors includes professionals from senior living, wealth management, and estate planning backgrounds.

  • SINA was founded in February 2026.

The players

Melissa Tierney

A REALTOR®, Certified KW Real Estate Planner™, and Senior Transition Specialist who founded SINA to help older adults and their families during major life transitions.

Holly Walling

The Director of Sales and Marketing at Wood Glen Senior Living and a founding Board member of SINA.

Bob Glock

The Executive Director of Villa Santa Barbara and a founding Board member of SINA.

Sam Sosa

A Senior Vice President, Wealth Advisor, and Retirement Planning Specialist at SteelPeak, and a founding Board member of SINA.

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What they’re saying

“SINA brings together senior living leaders, financial advisors, and estate planning professionals to work in partnership, creating a more seamless experience for the families they serve.”

— Melissa Tierney, Founder, SINA

What’s next

SINA plans to host monthly Lunch & Learn seminars to provide educational resources and support for seniors and their families.

The takeaway

By fostering collaboration among diverse professionals, SINA aims to improve the quality of life for older adults in the Santa Barbara region by ensuring they receive comprehensive, coordinated guidance during major life transitions.