GoPro to Lay Off 145 San Mateo Employees in 23% Workforce Reduction

Got story updates? Submit your updates here. ›

GoPro, the San Mateo-based action camera company, announced plans to lay off approximately 145 employees, representing 23% of its global workforce. The company cited the need to reduce operating costs and improve profitability as it transitions to a new generation of cameras, including a premium lineup powered by its new GP3 image-processing chip. The layoffs, expected to be completed by the end of 2026, will result in $11.5 million to $15 million in charges for the company.

Why it matters

The GoPro layoffs reflect the ongoing challenges facing hardware-focused tech companies in the Bay Area, as they navigate intensifying competition, declining revenue, and the need to invest in new product development. The cuts also underscore the volatility in the local job market, with San Mateo and the broader region experiencing the ripple effects of these restructuring efforts.

The details

GoPro disclosed the layoff plan in a filing with the U.S. Securities and Exchange Commission, stating that the reduction in force will affect approximately 145 of the company's 631 employees as of the end of the first quarter. The company expects to incur between $11.5 million and $15 million in charges related to the restructuring, with about $1.5 million in cash expenditures in the current quarter and the rest spread across the third and fourth quarters of 2026. The charges will mostly cover one-time termination benefits, including severance payments and healthcare benefits.

• GoPro plans to start the layoffs in the second quarter of 2026.
• The company expects the majority of the layoffs to be completed by the end of 2026.

What’s next

Investors and employees will be closely watching GoPro's upcoming quarterly updates to see if the restructuring provides the expected runway for the company's new product launches.