Rakuten Advertising and Similarweb Partner to Boost Brand Visibility in AI-Driven Channels

The collaboration aims to provide brands with deeper insights into their presence and performance within large language models and across digital marketing platforms.

Mar. 25, 2026 at 9:04am

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Rakuten Advertising, a leading global affiliate marketing network, and Similarweb, a leader in digital data and market intelligence, have announced a strategic partnership to deliver powerful data capabilities that help brands better understand and optimize their presence within large language models (LLMs) and across digital marketing channels. The integration will provide Rakuten Advertising's clients with deeper visibility into how their content and performance surface in emerging AI-driven discovery channels, enabling them to make more informed decisions, reach new customers, and build future-ready performance marketing strategies.

Why it matters

As AI-driven platforms continue to redefine digital discovery, brands need new ways to measure and compete for visibility. This partnership between Rakuten Advertising and Similarweb aims to give brands a competitive edge by providing them with unique insights into their presence and performance within LLMs and across various digital marketing channels.

The details

Through this collaboration, Rakuten Advertising will integrate Similarweb's proprietary data into its analytics and reporting environment, offering brand advertisers deeper visibility into how their content and performance are surfacing in AI-driven discovery channels. Similarweb's insights, built on real user behavioral data at scale, will provide a more comprehensive view of the digital ecosystem, enabling Rakuten Advertising's clients to make more informed decisions, reach new customers, and build future-ready performance marketing strategies.

  • The new capabilities will be available initially to a select group of Rakuten Advertising clients, with additional reporting features to be introduced soon.
  • Participating brands will be able to better understand how they are represented within LLMs, access differentiated insights, and tie them more directly to performance.

The players

Rakuten Advertising

A leading global affiliate marketing network and a division of Rakuten Group, Inc., one of the world's leading internet service companies.

Similarweb

A leader in digital data and market intelligence, providing insights and data-driven solutions to help companies understand and optimize their digital presence.

Baruch Toledano

VP and General Manager of Digital Marketing Solutions at Similarweb.

Nick Stamos

CEO of Rakuten Advertising.

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What they’re saying

“As AI-driven platforms redefine digital discovery, brands need a new way to measure and compete for visibility. Similarweb is at the forefront of helping companies understand their presence in these environments, the synergies between performance channels, and together with Rakuten Advertising, we're bringing that intelligence directly into the workflows that drive performance.”

— Baruch Toledano, VP and General Manager Digital Marketing Solutions at Similarweb

“This collaboration unlocks a new level of transparency that gives brands that work with us an edge in a rapidly changing landscape for brand discovery and engagement. With Similarweb's data, our clients will have insights that aren't available anywhere else, helping them better understand their level of visibility in AI-driven environments and turn it into performance.”

— Nick Stamos, CEO of Rakuten Advertising

What’s next

Additional details, including expanded reporting capabilities and broader client availability, will be available in the coming months.

The takeaway

This partnership between Rakuten Advertising and Similarweb aims to provide brands with a competitive advantage in the rapidly evolving digital marketing landscape, where AI-driven platforms are redefining brand discovery and engagement. By integrating Similarweb's data and insights, Rakuten Advertising's clients will gain unprecedented visibility into their presence and performance within large language models and across various digital channels, enabling them to make more informed decisions and develop future-ready performance marketing strategies.