Wall Street Zen Upgrades GoPro to Hold

The action camera maker's stock rating improved from "strong sell" to "hold".

Mar. 15, 2026 at 5:11am

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Wall Street Zen, an equity research firm, has upgraded GoPro's stock rating from "strong sell" to "hold" in a new report. The company's shares opened at $0.72 on Friday, with a market cap of $115.68 million. GoPro has faced challenges in recent years, including a debt-to-equity ratio of 0.55 and negative profit margins.

Why it matters

The upgrade from Wall Street Zen is a small positive sign for GoPro, which has struggled to regain its footing in the action camera market. The company's stock has traded below $1 for much of the past year, raising concerns about its long-term viability. The improved rating could help boost investor confidence, though GoPro still faces significant headwinds.

The details

In its report, Wall Street Zen cited GoPro's recent financial performance and market positioning as factors in the upgrade. The company reported a loss of $0.02 per share in the most recent quarter, missing analyst estimates. GoPro has also faced competition from cheaper alternatives and a shift in consumer preferences towards smartphone cameras. The upgrade comes as GoPro sets its Q1 2026 guidance at a loss of $0.23 to $0.17 per share.

  • GoPro's stock opened at $0.72 on Friday, March 15, 2026.
  • Wall Street Zen issued its upgrade report on Sunday, March 13, 2026.

The players

Wall Street Zen

An equity research firm that covers GoPro and other technology companies.

GoPro

An American technology company that specializes in the design and manufacture of compact, high-definition cameras and related accessories.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

The upgrade from Wall Street Zen is a small positive sign for GoPro, but the company still faces significant challenges in the action camera market. Investors will be closely watching to see if GoPro can return to profitability and regain market share in the face of increasing competition.