eBay Shares Purchased by HF Advisory Group

Institutional investor boosts stake in e-commerce giant by 285%

Apr. 2, 2026 at 11:13am

Got story updates? Submit your updates here. ›

HF Advisory Group LLC significantly increased its holdings in eBay Inc. (NASDAQ:EBAY) during the fourth quarter, according to a recent 13F filing with the Securities and Exchange Commission. The firm added 29,790 shares, bringing its total eBay position to 40,228 shares worth $3.5 million.

Why it matters

eBay's stock has seen steady growth over the past year as the company continues to execute on its strategic initiatives. The increased investment by HF Advisory Group suggests the firm sees further upside potential in eBay's shares.

The details

According to the 13F filing, HF Advisory Group boosted its eBay stake by 285.4% in the fourth quarter. The firm now owns 40,228 shares of the e-commerce company's stock. eBay's share price has risen over 58% in the past 12 months as the company has focused on improving the buyer and seller experience on its marketplace platform.

  • HF Advisory Group filed its 13F report for the fourth quarter of 2025 on April 2, 2026.
  • eBay's stock price closed at $93.13 on Thursday, April 2, 2026.

The players

HF Advisory Group LLC

A financial services firm that manages investments for institutional and high-net-worth clients.

eBay Inc.

A global e-commerce company that operates an online marketplace connecting buyers and sellers.

Got photos? Submit your photos here. ›

The takeaway

eBay's continued growth and strong financial performance have attracted the attention of institutional investors like HF Advisory Group, signaling confidence in the company's long-term prospects.