Roku Launches Howdy Mobile Streaming App

New ad-free subscription service expands Roku's affordable streaming options.

Mar. 31, 2026 at 5:13pm

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A close-up illustration of a clean, geometric mobile device with a simple, uncluttered user interface, representing Roku's new Howdy streaming app.Roku's new Howdy mobile app aims to bring its affordable, ad-free streaming experience to users on the go.San Jose Today

Roku has announced the launch of Howdy, its new affordable ad-free subscription video-on-demand (SVOD) streaming service, as a mobile app. The Howdy app will allow users to access Roku's growing library of content on the go, complementing the company's existing line of streaming devices and smart TV platforms.

Why it matters

The launch of the Howdy mobile app represents Roku's continued push to provide consumers with more flexible and affordable streaming options, catering to the growing demand for ad-free content consumption across devices. This move aligns with Roku's strategy to expand its ecosystem and solidify its position in the competitive streaming market.

The details

The Howdy app will offer Roku users access to the service's growing library of ad-free content, including movies, TV shows, and original programming. The mobile app will provide a seamless extension of the Howdy experience, allowing users to stream on-the-go in addition to their living room devices.

  • Roku announced the launch of the Howdy mobile app on March 31, 2026.

The players

Roku

A leading streaming platform and device manufacturer that provides a range of affordable and flexible options for consumers to access content.

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What’s next

Roku has not provided specific details on the pricing or content lineup for the Howdy mobile app, but the company is expected to share more information in the coming weeks as the service prepares for its public launch.

The takeaway

The introduction of the Howdy mobile app demonstrates Roku's commitment to expanding its streaming ecosystem and providing consumers with more choice and flexibility in how they access ad-free content. This move positions Roku to better compete in the evolving streaming landscape and cater to the growing demand for on-the-go, subscription-based viewing experiences.