Adobe and MLB Expand Partnership for Digital Fan Experiences

The expanded deal will power new interactive and immersive content for baseball fans.

Published on Mar. 9, 2026

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Adobe and Major League Baseball (MLB) have announced an expanded partnership to power the next generation of digital fan experiences. The deal will leverage Adobe's suite of creative and experience management tools to develop new interactive and immersive content for baseball fans across various digital platforms.

Why it matters

This expanded partnership between a leading technology company and the major professional sports league signals the growing importance of digital fan engagement in the sports industry. It allows MLB to enhance its digital offerings and stay competitive in an evolving media landscape.

The details

Under the expanded agreement, Adobe will provide its suite of creative and experience management tools, including Adobe Creative Cloud and Adobe Experience Cloud, to help MLB create new interactive content and digital experiences for fans. This could include features like augmented reality, 3D visualizations, and personalized content across MLB's websites, apps, and social media channels.

  • The expanded partnership was announced on March 9, 2026.

The players

Adobe

A multinational computer software company that is a leader in creative and digital experience management tools.

Major League Baseball (MLB)

The professional baseball league in the United States and Canada, consisting of 30 teams.

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What they’re saying

“Delivering immersive and personalized digital experiences is critical for engaging today's fans, and our expanded partnership with Adobe will help us do that in new and innovative ways.”

— Noah Garden, Chief Revenue Officer, Major League Baseball (Business Wire)

“We're excited to expand our longstanding partnership with MLB and help them create the next generation of digital fan experiences that will bring the game closer to audiences in more engaging and immersive ways.”

— Anil Chakravarthy, Executive Vice President and General Manager, Digital Experience Business, Adobe (Business Wire)

What’s next

The expanded partnership is expected to result in new interactive and immersive digital fan experiences being rolled out across MLB's digital platforms in the coming seasons.

The takeaway

This deal highlights the growing importance of digital fan engagement in the sports industry, as leagues like MLB look to leverage cutting-edge technology to create more personalized and interactive experiences for their audiences.