WD Unifies Content Creator Storage Portfolio Under G-DRIVE Brand

Company transitions SanDisk Professional products to G-DRIVE, delivering high-capacity, high-performance external storage solutions for creative professionals.

Published on Feb. 24, 2026

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WD announced the re-launch of its G-DRIVE brand as the unified identity for its content creator and creative professional external storage product portfolio. The brand consolidation brings together high-capacity, high-performance storage solutions under a single name brand - G-DRIVE - known for its quality, performance, and reliability. Products currently branded as SanDisk Professional will transition to the G-DRIVE brand by the end of this month.

Why it matters

The move to consolidate WD's content creator storage lineup under the established and trusted G-DRIVE brand aims to better serve the needs of creative professionals, from enthusiasts to production studios, by delivering the storage tools they need to bring their visions to life. This unification also leverages WD's industry-leading storage innovations to provide more product choices now and in the future, backed by the quality and reliability that creators depend on.

The details

The initial G-DRIVE product lineup includes rugged portable drives, high-capacity desktop drives, single-bay Thunderbolt 3 desktop solutions, compact two-bay Thunderbolt 3 RAID systems, and transportable storage arrays with hot-swappable enterprise-class drives. Existing SanDisk Professional HDD-based products will continue to receive full support and warranty coverage by WD.

  • The brand transition will be completed by the end of February 2026.
  • WD separated into a standalone HDD company in late February 2025.

The players

WD

A company that builds the storage infrastructure that powers the AI-driven data economy. WD has been at the forefront of innovation, delivering the scale, reliability, and economics required to turn data into intelligence.

G-DRIVE

WD's unified brand identity for its content creator and creative professional external storage product portfolio, known for its quality, performance, and reliability.

SanDisk Professional

WD's previous branding for its creator storage lineup, which will be transitioned to the G-DRIVE brand by the end of February 2026.

Darrin Bulik

Director of product management at WD.

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What they’re saying

“G-DRIVE has become synonymous with reliable, high-capacity, high-performance storage for all creatives and all stages, from enthusiast to professional.”

— Darrin Bulik, Director of product management at WD (Business Wire)

What’s next

The transition of SanDisk Professional products to the G-DRIVE brand is expected to be completed by the end of February 2026.

The takeaway

By unifying its content creator storage portfolio under the established G-DRIVE brand, WD aims to better serve the evolving needs of creative professionals with a broader range of high-performance, reliable storage solutions backed by the company's industry-leading innovations and quality.