Chocolate Labrador Becomes Beloved Hardware Store 'Employee'

Nala the dog greets customers and steals hearts at Westgate Ace Hardware in San Jose.

Published on Feb. 24, 2026

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A chocolate Labrador named Nala has become a beloved fixture at Westgate Ace Hardware in San Jose, California, after her owner, the store's co-owner, started bringing her to work on Saturdays three years ago. Nala greets customers at the door, follows them around the store, and happily accepts treats, becoming an instant hit with shoppers. A recent TikTok video of Nala's friendly antics has gone viral, with viewers delighted by the dog's enthusiasm and the store's embrace of their furry employee.

Why it matters

Nala's presence at the hardware store highlights the power of a friendly, customer-focused approach in an era of impersonal retail. Her popularity also showcases the enduring appeal of Labrador Retrievers, one of the most popular dog breeds, known for their outgoing and affectionate personalities.

The details

Nala started accompanying her owner, Bryan Matsumoto, the co-owner of Westgate Ace Hardware, to work on Saturdays three years ago when his wife and daughter were away. Nala quickly became a hit with customers, greeting them at the door and following them around the store, especially those who had treats in their pockets. Matsumoto even made Nala an official employee name tag, and the store now sells Nala-themed stickers for customers.

  • Nala started working at the hardware store three years ago.
  • The viral TikTok video of Nala was posted in December 2026.

The players

Nala

A chocolate Labrador dog who has become the beloved 'employee' at Westgate Ace Hardware in San Jose, California.

Bryan Matsumoto

The co-owner of Westgate Ace Hardware who started bringing his dog Nala to work with him on Saturdays three years ago.

@snehaonice

The TikTok user who posted a viral video of her encounter with Nala at the hardware store.

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What they’re saying

“She wouldn't stop following me around [because] she smelled the treats in my pocket.”

— @snehaonice, TikTok user (TikTok)

“Labs are fully willing to abandon the families that raised them and be willingly kidnapped by any stranger with [treats] and I love this about them.”

— Anonymous, TikTok user (TikTok)

What’s next

Westgate Ace Hardware plans to continue featuring Nala as a beloved store 'employee' and may consider expanding her role or creating more Nala-themed merchandise for customers.

The takeaway

Nala's popularity at the hardware store demonstrates the power of embracing a friendly, customer-focused approach in retail, as well as the enduring appeal of affectionate and outgoing dog breeds like Labrador Retrievers. The store's willingness to incorporate Nala has helped it stand out in a competitive market and build a loyal customer base.