Super Bowl 60 Brings Economic Boost to San Jose

Local businesses see major uptick in revenue during big game weekend

Published on Feb. 15, 2026

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The Brit Sports Pub & Patio in downtown San Jose saw a 250% increase in business over the weekend leading up to Super Bowl 60, as crowds of football fans packed the establishment late into the night. Bar owner Jasbir Singh said "This is the time to make money" as the influx of visitors to the area for the big game provided a major economic boost to local businesses.

Why it matters

The Super Bowl is one of the biggest annual sporting events, drawing massive crowds and generating significant economic activity in the host city. For San Jose, which has struggled with the economic impacts of the pandemic, the Super Bowl 60 weekend provided a much-needed revenue boost for local businesses.

The details

The Brit Sports Pub & Patio, a popular downtown San Jose establishment, saw a 250% jump in business over the Super Bowl 60 weekend as crowds of football fans packed the bar late into the night. Bar owner Jasbir Singh said the influx of visitors to the area for the big game was a prime opportunity to generate significant revenue.

  • The Super Bowl 60 took place on February 15, 2026.
  • The crowds at The Brit Sports Pub & Patio overflowed to the sidewalk until the early hours of the morning on the Saturday night before the Super Bowl.

The players

The Brit Sports Pub & Patio

A popular bar and patio in downtown San Jose.

Jasbir Singh

The owner of The Brit Sports Pub & Patio.

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What they’re saying

“This is the time to make money”

— Jasbir Singh, Bar owner (Monterey Herald)

The takeaway

The economic boost provided by the influx of visitors for Super Bowl 60 was a much-needed shot in the arm for San Jose businesses that have struggled during the pandemic. The weekend's success highlights the potential for major sporting events to drive significant revenue for host cities.