Super Bowl Breakfast returns with focus on leadership and legacy

The 38th annual Athletes in Action event will feature Andrew Luck, Condoleezza Rice and Christian McCaffrey.

Feb. 3, 2026 at 5:07pm

Got story updates? Submit your updates here. ›

The San Francisco Bay Area is buzzing as NFL stars, fans and celebrities arrive for Super Bowl week. The 38th annual Athletes in Action's "Super Bowl Breakfast" is one of the few NFL-sanctioned events during this time, and will feature notable speakers like Andrew Luck, Condoleezza Rice and Christian McCaffrey. Three-time Super Bowl champion and 49ers great Brent Jones will serve as the emcee for the event.

Why it matters

The Super Bowl Breakfast is a long-standing tradition that brings together NFL players, coaches and other leaders to celebrate character, leadership and community impact ahead of the big game. It provides a platform to highlight the positive influence athletes can have off the field.

The details

The breakfast will feature the presentation of the Athletes in Action Bart Starr Award to 49ers running back Christian McCaffrey, recognizing his outstanding character and leadership. Brent Jones, a 49ers Hall of Famer, will emcee the event and share his own experience receiving the Bart Starr Award in 1998. Tickets for the in-person event are sold out, but fans can register to access the livestream.

  • The 38th annual Super Bowl Breakfast will take place on Saturday, February 7, 2026, the day before Super Bowl LX.
  • Super Bowl LX is scheduled for Sunday, February 8, 2026 in Santa Clara, California.

The players

Brent Jones

A three-time Super Bowl champion and five-time Pro Bowler with the San Francisco 49ers, who will serve as the emcee for the Super Bowl Breakfast.

Andrew Luck

Former NFL quarterback who played for the Stanford University football team.

Condoleezza Rice

Former U.S. Secretary of State who will make an appearance at the Super Bowl Breakfast.

Christian McCaffrey

San Francisco 49ers running back who will receive the Athletes in Action Bart Starr Award, recognizing his outstanding character and leadership.

Got photos? Submit your photos here. ›

What they’re saying

“We're really excited about the breakfast. It's one of the few NFL-sanctioned events. There's going to be some great people there. We're going to have Andrew Luck from Stanford University, Condoleezza Rice is going to make an appearance. We've got local superheroes and great players from around the National Football League, and of course, Christian McCaffrey. It's going to be quite a day, and it's going to get people revved up for the game for sure.”

— Brent Jones, Three-time Super Bowl champion and 49ers great (Fox News Digital)

“It was so special to be voted on by the players across the league. Had no idea it was coming. [I] got a call from Bart Starr himself and I thought it was one of my friends playing a joke on me. And he was like, 'No this is really Bart Starr.' It was very special meeting him, having that award and being able to get up in front of people and share my story was very special.”

— Brent Jones, Three-time Super Bowl champion and 49ers great (Fox News Digital)

What’s next

Tickets for the in-person Super Bowl Breakfast event are sold out, but fans can register to access the livestream of the event.

The takeaway

The Super Bowl Breakfast provides a platform to celebrate the positive impact athletes can have off the field through their character, leadership and community involvement. It serves as an inspiring kickoff to the Super Bowl festivities, highlighting the values and legacies that transcend the game itself.