Super Bowl LX Costs Soar in Bay Area

Attending the big game, finding lodging and getting around will not come cheap for fans

Jan. 27, 2026 at 10:15pm

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Attending Super Bowl LX at Levi's Stadium in the San Francisco Bay Area will be an expensive proposition for fans, with ticket prices, hotel rates and transportation costs all significantly higher compared to previous Super Bowls. Ticket resale prices on Ticketmaster are already topping $6,700 for the cheapest seats, while average hotel rates in downtown San Francisco are around $2,300 per night for Super Bowl weekend. However, the region is offering more affordable public transit options, including a $27.50 Caltrans or VTA pass to access free park-and-ride lots and travel to and from the game.

Why it matters

The high costs associated with attending Super Bowl LX in the Bay Area could price out many casual fans and limit the diversity of the crowd at the big game. This raises concerns about accessibility and inclusivity, as the Super Bowl is meant to be a marquee event that brings together football fans from all backgrounds. The steep prices also highlight the challenges of hosting mega-events in high-cost urban areas like the San Francisco region.

The details

Ticket resale prices on Ticketmaster for Super Bowl LX at Levi's Stadium are already topping $6,700 for the cheapest seats in the very last row of the stadium. Meanwhile, the ABC7 data team found that average nightly hotel rates in downtown San Francisco for Super Bowl weekend are around $2,300. Travel expert Katy Nastro of Going.com advised fans to look for hotel options further from the stadium to find more affordable rates, even if it means a longer commute via rideshare. To help offset transportation costs, regional transit agencies like VTA are offering a $27.50 pass to access free park-and-ride lots and travel to and from the game on gameday.

  • Super Bowl LX will be held on February 9, 2026.

The players

Katy Nastro

A travel expert at Going.com who provided insights on travel trends and accommodation options for fans attending Super Bowl LX.

Dino Guevarra

The VTA Market Manager who discussed the agency's affordable transit options for getting to and from the Super Bowl events.

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What they’re saying

“According to our Going State of Travel, for yet another year, sports is one of the top four reasons why people are looking to travel in 2026. And the Super Bowl is really considered a mega event.”

— Katy Nastro, Travel expert (Going.com)

“VTA is the easier and safer way to get to the game and all the events around it - including SJ26 events happening throughout downtown San Jose.”

— Dino Guevarra, VTA Market Manager (VTA)

What’s next

Fans looking to attend Super Bowl LX in the Bay Area should act quickly to secure tickets and accommodations, as prices are expected to continue rising as the game approaches. Regional transit agencies like VTA are encouraging fans to take advantage of their affordable park-and-ride and gameday pass options to avoid the high costs and headaches of driving and parking.

The takeaway

Hosting the Super Bowl in the high-cost San Francisco Bay Area has resulted in skyrocketing prices for tickets, hotels and transportation that could price out many casual fans. However, the region is offering more affordable public transit options to help make the big game more accessible, underscoring the importance of inclusive planning for mega-events.