Super Bowl LX Costs Soar in Bay Area

Attending the big game and staying in the region will not come cheap for fans.

Jan. 27, 2026 at 9:23pm

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Attending Super Bowl LX at Levi's Stadium in the San Francisco Bay Area will cost fans a pretty penny, with tickets on Ticketmaster starting at over $6,700 and hotel rates in downtown San Francisco averaging $2,300 per night for the weekend. While flights to the region are also pricey, the local transit agency VTA is offering affordable $27.50 game day passes to help fans get to and from the stadium.

Why it matters

The Super Bowl is one of the biggest sporting events in the world, drawing hundreds of thousands of fans to the host city. With the game being held in the expensive San Francisco Bay Area, the high costs of attending and staying for the event could price out many casual fans, limiting the accessibility of the big game.

The details

Tickets for Super Bowl LX at Levi's Stadium are selling quickly, with the cheapest seats on Ticketmaster costing over $6,700. Meanwhile, hotel rates in downtown San Francisco are averaging $2,300 per night for the weekend, though travel experts recommend looking at options further from the stadium to find more affordable accommodations. Flights to the Bay Area are also costing fans over $300 on average. To help fans get to the game, the local transit agency VTA is offering $27.50 game day passes to travel to and from free park and ride lots.

  • Super Bowl LX will be held on February 9, 2026.

The players

Levi's Stadium

The home stadium of the San Francisco 49ers, which will host Super Bowl LX.

VTA

The Santa Clara Valley Transportation Authority, which is offering affordable transit passes for fans to travel to the Super Bowl.

Katy Nastro

A travel expert from Going.com who provided insights on the high costs of attending the Super Bowl in the Bay Area.

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What they’re saying

“According to our Going State of Travel, for yet another year, sports is one of the top four reasons why people are looking to travel in 2026. And the Super Bowl is really considered a mega event.”

— Katy Nastro, Travel Expert, Going.com (abc30.com)

“VTA is the easier and safer way to get to the game and all the events around it - including SJ26 events happening throughout downtown San Jose.”

— Dino Guevarra, Market Manager, VTA (abc30.com)

What’s next

Fans looking to attend Super Bowl LX will need to act quickly to secure tickets and accommodations, as prices are expected to continue rising the closer the game gets. The VTA is encouraging fans to utilize their affordable transit options to get to and from the stadium on game day.

The takeaway

The high costs associated with attending Super Bowl LX in the San Francisco Bay Area, including tickets, hotels, and flights, could price out many casual fans and limit the accessibility of the big game. However, the local transit agency VTA is offering an affordable option for fans to travel to the stadium, helping to offset some of the financial burden.