Unstoppable Domains Launches .vanity Domain Powered by Vanity.box

The new .vanity domain aims to serve as a central hub for users' digital identities across the decentralized web.

Apr. 14, 2026 at 11:00pm by

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A highly detailed, glowing 3D illustration of a futuristic digital identity hub, featuring recognizable tech elements like circuit boards, fiber optic cables, and biometric scanners illuminated by neon cyan and magenta lights, conceptually representing the unification of digital identity across blockchain networks and online services.The launch of the .vanity domain aims to unify digital identity across the decentralized web, connecting users' online presence and credentials through a single, portable identity.San Francisco Today

Unstoppable Domains, a leading onchain domain provider, has partnered with Vanity.box to launch the .vanity top-level domain. The .vanity domain allows individuals and organizations to establish a single, portable digital identity that works seamlessly across multiple blockchain networks, wallets, and online services, eliminating the need to manage separate profiles and handles on every platform.

Why it matters

Today's digital identity is highly fragmented, with people holding wallets, profiles, and credentials across different systems with no consistent way to tie them together. The .vanity domain aims to solve this by serving as a primary identity anchor that connects to verifiable credentials, onchain profiles, and web presence from a single human-readable name, giving users one recognizable identity that travels with them across the internet.

The details

The .vanity domain is powered by Vanity.box's interoperable identity infrastructure, allowing users to establish a unified identity that extends across leading blockchain ecosystems. By securing a .vanity name, users can claim identities like alex.vanity, alex.vanity.box, alex.vanity.ton, alex.vanity.sui, and more, all tied to a single root identity. The domains also include onchain functionality from day one, enabling users to launch websites, receive payments, and connect to portable identity profiles.

  • Unstoppable Domains and Vanity.box announced the launch of the .vanity domain on April 14, 2026.

The players

Unstoppable Domains

The leading onchain domain name provider, dedicated to onboarding the world onto DNS and Web3.

Vanity.box

A UK-developed interoperable identity infrastructure built to unify digital identity across Web2 and Web3.

Reon Franklyn

The founder of Vanity.box.

Sandy Carter

The Chief Business Officer at Unstoppable Domains.

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What they’re saying

“People shouldn't have to rebuild their identity every time they join a new network. With .vanity, your name becomes the constant. One identity that carries your reputation, your credentials, and your presence across every chain and every service you touch, owned entirely by you.”

— Reon Franklyn, Founder of Vanity.box

“Identity should travel with the person, not the platform. .vanity gives people one name that represents them everywhere they show up online, across every chain, every wallet, and every service, with full ownership built in from day one.”

— Sandy Carter, Chief Business Officer at Unstoppable Domains

What’s next

The .vanity domain is available for purchase starting today at https://get.unstoppabledomains.com/vanity/.

The takeaway

The launch of the .vanity domain represents a significant step towards unifying digital identity across the decentralized web, allowing users to establish a single, portable identity that travels with them across multiple blockchain networks and online services.