Nintendo's Adorable My Mario Collection Arrives in the US

Interactive 3D Mario head app, plush toys, and more coming to delight fans of all ages

Apr. 12, 2026 at 12:07pm by

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An abstract, minimalist illustration featuring bold, geometric shapes in bright red and white, conceptually representing the playful, tactile nature of the My Mario product line.Nintendo's new My Mario collection brings the beloved plumber to life through a range of innovative, interactive products for fans of all ages.San Francisco Today

Nintendo is bringing its popular My Mario collection to the US next month, featuring a range of interactive products that will appeal to both kids and adults. The centerpiece is the Hello, Mario! app, which lets users virtually poke and play with a 3D model of Mario's head. The physical product line includes adorable apparel, books, plush toys, and even Amiibo-enabled wooden block sets for collectors.

Why it matters

The My Mario collection represents Nintendo's continued efforts to expand its iconic characters into new interactive experiences and product categories beyond just video games. This diversification strategy helps keep Mario and the Nintendo brand top-of-mind with consumers and drive merchandising revenue.

The details

The My Mario collection will launch in the US on February 19th, 2026, with the free Hello, Mario! app available on Switch, Switch 2, iOS, and Android. Physical products include infant and toddler apparel, a board book, plush toys, and two wooden block sets with Amiibo functionality. The collection will first be available at Nintendo's New York and San Francisco stores, then expand to select retailers nationwide throughout the spring and summer.

  • The My Mario collection will launch on February 19th, 2026.
  • The Hello, Mario! app will be available as a free download starting on February 19th, 2026.

The players

Nintendo

A Japanese multinational consumer electronics and video game company known for iconic franchises like Super Mario, The Legend of Zelda, and Pokémon.

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What they’re saying

“We're thrilled to bring the adorable My Mario collection to fans in the US. It's a whole new way to interact with Mario and the Mushroom Kingdom.”

— Shigeru Miyamoto, Creative Fellow, Nintendo

What’s next

The My Mario collection will continue to expand at retail stores nationwide throughout 2026 as Nintendo aims to make the products widely available to consumers.

The takeaway

Nintendo's My Mario collection represents the company's ongoing efforts to diversify its iconic characters into new interactive and physical product categories, keeping the Mario brand fresh and engaging for fans of all ages.