Stitch Fix CFO Sells Over $200K in Stock

The transaction represents a 5.28% decrease in the CFO's position.

Apr. 9, 2026 at 12:05am by Ben Kaplan

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A high-end, photorealistic studio still-life featuring a stack of crisp dollar bills, a pen, and a calculator on a clean, monochromatic background, conceptually representing the financial aspects of the Stitch Fix CFO's stock sale.The Stitch Fix CFO's recent stock sale transaction highlights the financial dynamics behind the company's leadership.San Francisco Today

Stitch Fix, Inc. (NASDAQ:SFIX) CFO David Aufderhaar sold 65,709 shares of the company's stock in a transaction on Tuesday, April 7th. The shares were sold at an average price of $3.09, for a total transaction value of $203,040.81. Following the sale, Aufderhaar directly owns 1,178,037 shares in the company, valued at $3,640,134.33.

Why it matters

This insider sale by Stitch Fix's CFO represents a significant decrease in his personal stake in the company, which could signal a shift in his confidence or the company's outlook.

The details

The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Aufderhaar also previously sold 24,114 shares of Stitch Fix stock on January 20th for $123,704.82.

  • The stock sale transaction occurred on Tuesday, April 7th, 2026.
  • Aufderhaar also sold 24,114 shares on Tuesday, January 20th, 2026.

The players

David Aufderhaar

The Chief Financial Officer of Stitch Fix, Inc.

Stitch Fix, Inc.

An online personal styling service that uses data science and human expertise to deliver curated clothing and accessory selections to its customers.

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The takeaway

This insider sale by Stitch Fix's CFO could signal a shift in confidence or outlook for the company, though the transaction was pre-planned. Investors will likely watch closely to see if other executives or insiders make similar moves in the coming months.