UBS Boosts Levi Strauss & Co. Price Target, Maintains Buy Rating

Wall Street analysts see continued upside for the iconic denim brand.

Apr. 8, 2026 at 8:26pm by Ben Kaplan

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An extreme close-up of interlocking metal gears and machinery, conveying the complex financial systems and institutional power that drive the stock market.As Levi Strauss & Co. navigates macroeconomic headwinds, Wall Street analysts see continued upside potential in the iconic denim brand's stock.San Francisco Today

UBS Group raised its price target on Levi Strauss & Co. (NYSE: LEVI) stock from $33 to $34 and reiterated a 'buy' rating, citing the company's strong first-quarter results and optimistic full-year guidance. The investment bank sees potential for further price appreciation in Levi's shares.

Why it matters

Levi Strauss is a bellwether for the broader apparel industry, and Wall Street's positive sentiment on the stock signals confidence in the company's ability to navigate macroeconomic headwinds like inflation and tariffs. The analyst upgrade and higher price target could drive additional buying interest and share price momentum.

The details

In its research note, UBS highlighted Levi's solid Q1 performance, with revenue of $1.74 billion and earnings per share of $0.42 both exceeding analyst estimates. The firm also noted the company's progress in expanding its direct-to-consumer (DTC) channel and diversifying its product portfolio beyond core denim lines. Levi's management raised its full-year revenue and EPS guidance, further bolstering the investment case.

  • Levi Strauss reported Q1 2026 results on April 7, 2026.
  • UBS issued its updated research note and price target on April 8, 2026.

The players

UBS Group

A global financial services firm that provides investment banking, asset management, and wealth management services.

Levi Strauss & Co.

An American clothing company known for its iconic Levi's brand of denim jeans and other casual apparel.

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