Piece of Cake Moving Transforms the Relocation Experience

The company's focus on customer service and operational efficiency is reshaping the moving industry.

Apr. 8, 2026 at 8:05pm by Ben Kaplan

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A high-end, photorealistic studio still-life photograph featuring a stack of neatly packed moving boxes, a clipboard with a checklist, and a pair of work gloves arranged elegantly on a clean, white background, conceptually representing the precision and care of the Piece of Cake Moving experience.Piece of Cake's focus on operational excellence and customer-centric service has transformed the moving experience.San Francisco Today

Piece of Cake Moving & Storage, founded by Voyo Popovic, is modernizing the moving industry by prioritizing the customer experience. The company provides a dedicated specialist to guide customers through every step of the moving process, with proactive communication and a tightly coordinated operational system to ensure consistency and precision. Popovic's philosophy is to transform moving from a transactional process into a managed journey, where the customer's peace of mind is as important as the physical relocation itself.

Why it matters

The moving industry has traditionally struggled to keep pace with changing consumer expectations, leaving gaps in communication, responsiveness, and service design. Piece of Cake's focus on improving every aspect of the moving experience, from the first call to post-move follow-up, is setting a new standard for the industry and meeting the evolving needs of customers.

The details

Piece of Cake Moving & Storage was founded in 2018 by Voyo Popovic, who saw an opportunity to rethink the moving experience from the ground up. The company's differentiation is rooted in its focus on customer service, with a dedicated specialist guiding each customer through the process and proactive communication to address potential friction points. Operationally, Piece of Cake's teams work in sync to ensure each move is executed with precision, with the goal of consistency at scale.

  • Piece of Cake Moving & Storage was founded in 2018.
  • The company has since expanded to major cities across the United States, including New York, Miami, Los Angeles, San Francisco, and Dallas.
  • Piece of Cake now completes more than 100,000 moves annually, supported by a fleet of hundreds of trucks.

The players

Voyo Popovic

The founder and CEO of Piece of Cake Moving & Storage, who saw an opportunity to rethink the moving experience from the ground up.

Piece of Cake Moving & Storage

A moving and storage company that is transforming the industry by prioritizing the customer experience and embedding the highest standard of customer service into every detail of the moving day.

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What they’re saying

“Excellent customer service is about the hundreds of tiny details that make up the experience. If you get the little things right, the entire experience can feel easier for the customer.”

— Voyo Popovic, Founder and CEO, Piece of Cake Moving & Storage

“Systems give us structure, but people make the difference.”

— Voyo Popovic, Founder and CEO, Piece of Cake Moving & Storage

“When our team members are empowered and feel part of the bigger picture, they take initiative and help us make every aspect of the business better.”

— Voyo Popovic, Founder and CEO, Piece of Cake Moving & Storage

What’s next

Piece of Cake Moving & Storage plans to continue expanding its national footprint and further refine its customer-centric approach to the moving experience.

The takeaway

Piece of Cake's focus on integrating operational excellence and customer experience is setting a new standard for the moving industry, demonstrating how traditional sectors can be transformed by prioritizing the needs and expectations of modern consumers.