Longevity Wins Business-Focused Bracket

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In a March Madness-style bracket, readers of a business publication voted longevity as the biggest trend in business, defeating tariffs in the championship round with nearly 67% of the more than 200 votes. The publication notes that longevity may seem like something only the ultra-rich can focus on, but many proven methods to help people live longer are fairly cheap or free.

Why it matters

The strong reader support for longevity as a key business trend reflects growing interest in health, wellness, and extending lifespan, even among the general public. This aligns with the publication’s upcoming "The Long Play" conference focused on longevity topics.

The details

The business-focused March Madness bracket pitted different trends against each other, with longevity emerging as the champion after defeating tariffs in the final round. The publication notes that while the longevity space may seem dominated by high-end tech and healthcare, many effective longevity methods are relatively affordable, such as a daily cup of coffee or a 15-minute workout. The publication also highlights the importance of social connections, with some centenarians attributing their long lives more to who they spend time with rather than specific health regimens.

• The "The Long Play" conference is taking place on April 14, 2026 in San Francisco.
• The business-focused March Madness bracket received over 200 votes from readers.

What’s next

Readers can submit questions for the speakers at the upcoming "The Long Play" conference on longevity.