Outside Lands Unveils New VIP Club with Bottle Service

The popular San Francisco music festival is adding a premium SOMA Social Club experience for attendees.

Apr. 2, 2026 at 1:19am by Ben Kaplan

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Outside Lands, the annual music festival in San Francisco's Golden Gate Park, is introducing a new VIP section called the SOMA Social Club. The 21-and-over lounge will offer premium bottle service, unobstructed views of the SOMA stage, complimentary snacks, upgraded bathrooms, and dedicated concierge service. SOMA Social Club members will also have access to the festival's other VIP areas, excluding the Golden Gate Club.

Why it matters

The new SOMA Social Club is part of Outside Lands' ongoing efforts to expand its luxury experiences and cater to high-end attendees. This aligns with the festival's introduction of the exclusive Golden Gate Club in 2019, which offered gourmet food, celebrity chef meet-and-greets, and other premium amenities for over $5,000 per three-day pass.

The details

The SOMA Social Club will be located near the SOMA stage, which was introduced in 2021. Perks of the new VIP section include bottle service, unobstructed views of the stage, complimentary snacks, upgraded bathrooms, and dedicated wait staff and concierge. Members will also have access to Outside Lands' other VIP areas, excluding the Golden Gate Club. The price for SOMA Social Club membership is not listed online, but interested attendees are directed to contact the festival organizers.

  • Outside Lands is scheduled for August 7-9, 2026.
  • The SOMA Social Club is a new addition for this year's festival.

The players

Outside Lands

An annual music festival held in San Francisco's Golden Gate Park, produced by Berkeley-based Another Planet Entertainment.

Another Planet Entertainment

The production company behind the Outside Lands music festival.

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What’s next

Interested attendees can contact Outside Lands organizers to inquire about SOMA Social Club membership and pricing details.

The takeaway

Outside Lands' addition of the SOMA Social Club VIP experience reflects the festival's ongoing strategy to cater to high-end attendees and offer premium amenities, building on the success of its exclusive Golden Gate Club introduced in 2019. This aligns with broader industry trends of music festivals expanding luxury offerings to attract affluent concertgoers.