LiveRamp Unlocks Identity-Driven Marketing with Unity

Partnership aims to power better returns in gaming industry

Apr. 2, 2026 at 2:28pm by Ben Kaplan

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LiveRamp, a leading data connectivity platform, has announced a strategic partnership with Unity, the world's leading platform for creating and operating interactive, real-time 3D content. This collaboration will enable identity-driven marketing solutions to help gaming companies achieve better returns on their marketing investments.

Why it matters

The gaming industry has long struggled with fragmented user data and inefficient marketing tactics. This partnership between LiveRamp and Unity aims to address these challenges by providing a unified, identity-driven approach to marketing that can drive improved performance and ROI for gaming companies.

The details

Through the partnership, LiveRamp's identity resolution capabilities will be integrated with Unity's advertising platform, allowing gaming companies to leverage deterministic, people-based targeting and measurement. This will enable them to reach their desired audiences more effectively, optimize their marketing campaigns, and ultimately generate higher returns on their marketing spend.

  • The partnership was announced on April 2, 2026.

The players

LiveRamp

A leading data connectivity platform that enables identity-driven marketing solutions.

Unity

The world's leading platform for creating and operating interactive, real-time 3D content.

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What they’re saying

“We're excited to partner with Unity to unlock the power of identity-driven marketing for the gaming industry. By combining our respective strengths, we can help gaming companies achieve better returns on their marketing investments and deliver more personalized experiences to their players.”

— Anneka Gupta, President and Head of Products and Platforms at LiveRamp

“This partnership with LiveRamp is a game-changer for our gaming customers. By integrating LiveRamp's identity resolution capabilities with our advertising platform, we can provide a more unified, data-driven approach to marketing that will drive better results for our partners.”

— Julie Shumaker, Vice President of Revenue, Create Solutions at Unity

What’s next

The partnership is expected to roll out to gaming companies in the coming months, providing them with new identity-driven marketing solutions to enhance their advertising and marketing efforts.

The takeaway

This partnership between LiveRamp and Unity represents a significant step forward in the gaming industry's efforts to overcome fragmented user data and inefficient marketing tactics. By leveraging identity-driven marketing solutions, gaming companies can now better reach and engage their target audiences, ultimately driving improved returns on their marketing investments.