The Roku Channel Emerges as Top Free Streaming Service, Survey Finds

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Cord Cutters News recently surveyed over 1,100 readers to determine the best free ad-supported streaming services, with The Roku Channel taking the top spot with 30.9% of the vote. Pluto TV and Tubi followed closely behind, garnering 24.2% and 23.8% respectively. The results highlight the growing popularity of free streaming options as more households cut the cord.

Why it matters

The survey results reflect the ongoing shift in how consumers access entertainment, with free ad-supported streaming services becoming an increasingly attractive option for budget-conscious viewers. As more people move away from traditional cable and satellite subscriptions, these platforms provide access to a wide range of content without monthly fees, though viewers do encounter commercial interruptions.

The details

The Roku Channel has built a significant following since its launch in 2017, offering a mix of on-demand content, classic films, TV series, and some live programming. Its integration with Roku devices and software has contributed to its strong performance. Pluto TV pioneered the free ad-supported streaming space with its focus on linear channels, while Tubi has primarily offered an extensive on-demand library of movies and TV episodes.

• Cord Cutters News conducted the survey in April 2026.
• The Roku Channel launched in September 2017.
• Pluto TV launched in 2014.
• Tubi launched on April 1, 2014.

What’s next

As the streaming landscape continues to evolve, free ad-supported services are expected to play an increasingly important role in how audiences consume media. With more content providers exploring ad-supported models and technology improving delivery across devices, these services will likely continue to gain traction, offering sustainable entertainment options for a wide demographic of viewers who value both choice and affordability.