Faire Highlights Top Performing Wholesale Brands in New Program

Faire's Top Shop program surfaces brands that deliver strong performance, clear identity, and consistency for independent retailers.

Apr. 1, 2026 at 7:05pm by Ben Kaplan

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Faire, an online wholesale platform, has announced the Spring 2026 cohort of its Top Shop program, which recognizes brands that consistently deliver for independent retailers. The program aims to help retailers quickly identify high-quality, dependable partners amid the explosion of new brands in the crowded wholesale market. Top Shop brands are selected based on factors like strong shop experience, high retailer ratings, consistent reorders, and reliable fulfillment.

Why it matters

With thousands of new brands launching, independent retailers are seeking clear signals of quality and reliability to guide their purchasing decisions and reduce inventory risk. Faire's Top Shop program helps surface these top-performing brands, making discovery more seamless and building trust in the wholesale marketplace.

The details

To earn Top Shop status, brands must demonstrate excellence across key metrics that matter most to retailers, including strong shop experience, high ratings, consistent reorders, and reliable fulfillment. Top Shop brands are recognized quarterly with a badge across Faire's platform, making them easier for retailers to identify. Early data shows Top Shop brands see 1.8x more views and 2.4x higher revenue compared to their category peers.

  • Faire announced the Spring 2026 cohort of its Top Shop program on April 1, 2026.
  • The Top Shop program is a quarterly recognition system.

The players

Faire

An online wholesale platform used by independent retailers to source unique products.

Jennifer Burke

Faire's Chief Revenue Officer.

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What they’re saying

“With so many brands to choose from, retailers value partners who are both dependable and distinctive. Top Shop helps surface those brands, making great partnerships easier to find and grow.”

— Jennifer Burke, Chief Revenue Officer

What’s next

Faire will continue expanding the Top Shop program's reach and visibility, reinforcing its role as a cornerstone of the platform experience.

The takeaway

Faire's Top Shop program helps independent retailers navigate the crowded wholesale market by surfacing high-performing brands that deliver strong product quality, reliable fulfillment, and consistent customer satisfaction - key signals of trust in an increasingly competitive landscape.