Fitness Startup Whoop Triples Valuation to $10 Billion

The wearable tech company closed a $575 million Series G funding round with high-profile athletes as investors.

Mar. 31, 2026 at 4:58pm by Ben Kaplan

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A highly detailed, glowing 3D illustration of a futuristic fitness tracker device with pulsing neon cyan and magenta lights, conceptually representing the advanced technology powering Whoop's wearable products.Whoop's next-generation fitness tracker illuminates the future of personalized health monitoring.San Francisco Today

Whoop, a fitness and health tracking wearable company, has closed a $575 million Series G funding round at a $10.1 billion valuation, nearly triple its previous $3.6 billion valuation. The round was led by Collaborative Fund and included participation from sovereign wealth funds, major health institutions, and prominent athletes like Cristiano Ronaldo and LeBron James. The company plans to use the new funding for talent acquisition, marketing, R&D, and international expansion.

Why it matters

Whoop's massive funding round and skyrocketing valuation highlight the growing demand for advanced fitness and health tracking technologies, especially among elite athletes and health-conscious consumers. The company's partnerships with major medical institutions also signal its ambitions to expand into the healthcare space.

The details

The Series G funding round was led by Collaborative Fund and included investments from Mubadala Investment Company, Qatar Investment Authority, 2PointZero Group, Abbott, Mayo Clinic, Macquarie Capital, IVP, Foundry Group, Accomplice, Affinity Partners, Glade Brook, B-Flexion, Promus Ventures, and Bullhound Capital. Individual investors include Cristiano Ronaldo, LeBron James, Rory McIlroy, Reggie Miller, and Niall Horan. Whoop has now raised roughly $900 million since its founding. The company says the new funding will be used for talent acquisition, marketing, R&D, and accelerating international expansion.

  • Whoop exited last year at a $1.1 billion bookings run rate, up 103% year over year.
  • Whoop has now raised roughly $900 million in total since its founding.

The players

Whoop

A fitness and health tracking wearable company that has closed a $575 million Series G funding round at a $10.1 billion valuation.

Will Ahmed

The founder and CEO of Whoop.

Cristiano Ronaldo

A professional soccer player who is an individual investor in Whoop.

LeBron James

A professional basketball player who is an individual investor in Whoop.

Abbott

A medical device company that participated in Whoop's Series G funding round.

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What they’re saying

“The funding arrives as Whoop hits some major business milestones, by Ahmed's telling. The company exited last year at a $1.1 billion bookings run rate, up 103% year over year.”

— Will Ahmed, Founder and CEO of Whoop

What’s next

Whoop is doing 'a lot of the no-regrets work to be a public company' but has not signaled any imminent plans to list on the stock market.

The takeaway

Whoop's massive funding round and skyrocketing valuation demonstrate the growing demand for advanced fitness and health tracking technologies, especially among elite athletes and health-conscious consumers. The company's partnerships with major medical institutions also signal its ambitions to expand into the healthcare space.