Allbirds Sells Assets for $39M After $4B Valuation

Got story updates? Submit your updates here. ›

Allbirds, the San Francisco-based startup known for its popular wool sneakers, is selling its assets for just $39 million - a mere fraction of its former $4 billion valuation. The company has abruptly canceled an upcoming earnings report, signaling a severe fall from grace for the brand that was once beloved by tech workers and celebrities alike.

Why it matters

Allbirds' downfall represents the volatility of the consumer retail market, especially for trendy brands that rely heavily on hype and celebrity endorsements. The sale of Allbirds' assets for such a low price compared to its peak valuation highlights the challenges of maintaining long-term success in the highly competitive sneaker industry.

The details

Allbirds, which marketed itself as producing the "world's most comfortable shoe," was once valued at $4 billion. However, the company has now agreed to sell its assets for just $39 million, a fraction of its former worth. The abrupt cancellation of an upcoming earnings report suggests Allbirds is facing significant financial troubles and a dramatic fall from its former status as a trendy, eco-friendly footwear brand.

• Allbirds was founded in 2016.
• The company reached a $4 billion valuation in 2021.
• Allbirds is selling its assets for $39 million in March 2026.