Wells Fargo Cuts Uber Price Target to $95

Analysts cite concerns over ride-sharing company's performance

Mar. 30, 2026 at 3:38pm by Ben Kaplan

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A photorealistic studio still life featuring a sleek smartphone with the Uber app open, surrounded by a few simple, premium objects like a metal paperclip and a glass of water, symbolizing the abstract concepts of technology, transportation, and the challenges facing Uber's business.A minimalist studio still life captures the technological and competitive challenges facing Uber's ride-sharing business.San Francisco Today

Wells Fargo & Company has lowered its price target for Uber Technologies (NYSE: UBER) from $100 to $95, while maintaining an "overweight" rating on the stock. The investment firm cited ongoing challenges facing the ride-sharing company, including increased competition and regulatory hurdles.

Why it matters

Uber has faced a number of headwinds in recent months, including slowing growth, regulatory battles, and increased competition from rivals like Lyft. The revised price target from Wells Fargo reflects broader concerns about the company's ability to achieve profitability in the near term.

The details

In a research note, Wells Fargo analysts said they were lowering Uber's price target from $100 to $95 per share, though they maintained an "overweight" rating on the stock. The analysts noted that Uber continues to face a number of operational and competitive challenges that could weigh on its financial performance going forward.

  • Wells Fargo issued the updated price target on March 30, 2026.

The players

Uber Technologies

A technology company that operates a global platform connecting riders, drivers, couriers, restaurants and shippers.

Wells Fargo & Company

A major American multinational financial services company that provides various banking, investment, and mortgage products and services.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

Uber's struggles to achieve profitability and navigate a competitive landscape have led to a downgrade in its price target by a major Wall Street firm, underscoring the challenges the company faces as it seeks to solidify its position in the evolving ride-sharing market.