Golden State Valkyries Unveil New Violet Uniform Ahead of WNBA Season

The Valkyries' new 'Explorer Edition' jersey features design elements inspired by the Bay Area.

Mar. 30, 2026 at 11:08pm by Ben Kaplan

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A fragmented, cubist-style painting depicting the new Golden State Valkyries 'Explorer Edition' jersey, with sharp geometric planes in shades of violet, gold, and gray representing the jersey's modern, powerful design.The Valkyries' bold new uniform design aims to capture the fierce energy and community pride of their passionate Bay Area fanbase.San Francisco Today

The Golden State Valkyries, an expansion team that made the WNBA playoffs in their inaugural 2025 season, have unveiled a new 'Explorer Edition' violet jersey ahead of the league's 30th season. The unique design includes wing elements, Bay Bridge-inspired lines, and gold accents as a nod to the team's Golden State roots. The jersey will be available for purchase at the team's retail store and online shop this week.

Why it matters

The Valkyries set attendance records in their first season, showcasing strong fan support in the Bay Area. This new jersey release is an opportunity for the team to further connect with their passionate fanbase and build on the momentum of their successful debut campaign.

The details

The Valkyries' new 'Explorer Edition' violet jersey features a modern, powerful, and bold design that reflects the fierce commitment of the players and the pulse of the Bay Area. Design elements include wing elements from the team's primary icon, lines on the shorts representing cables from the Bay Bridge, and an infusion of gold on the sides and waistband as a nod to the Golden State name and tertiary color.

  • The Valkyries will open the 2026 WNBA season on May 8 in Seattle.
  • The Valkyries will host the Phoenix Mercury for their home opener on May 10.

The players

Jess Smith

President of the Golden State Valkyries.

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What they’re saying

“Our fans didn't just ask for a jersey; they asked for a symbol of this new era. Across every region of the Bay, we've seen our Valkyries violet begin to line the streets, a signal that the Valkyries have truly landed. This jersey is our response to that energy, a bold reinforcement of everything we've built in year one. It's more than a uniform; it's a reflection of a fan base ready to claim their territory. I can't wait to see a sea of violet take over the community and soar on the court.”

— Jess Smith, President, Golden State Valkyries

What’s next

The new 'Explorer Edition' violet jerseys will be available to purchase at the Golden State Shop in Thrive City on Tuesday and are expected to hit the team's official online shop this week.

The takeaway

The Valkyries' new jersey release showcases the team's commitment to building a strong connection with their passionate Bay Area fanbase. By incorporating design elements inspired by the region, the Valkyries are positioning themselves as a true symbol of the community and a reflection of the energy and pride of their supporters.