Park Avenue Securities Boosts Salesforce Stake

Investment firm increases holdings in cloud software provider by 9.1% in Q4 2025

Mar. 21, 2026 at 9:57am by Ben Kaplan

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Park Avenue Securities LLC, an investment management firm, increased its stake in Salesforce Inc. (NYSE:CRM) by 9.1% during the fourth quarter of 2025, according to a recent SEC filing. The firm now owns 31,625 shares of the CRM provider's stock, valued at $8,378,000 at the end of the reporting period.

Why it matters

Salesforce is a leading provider of cloud-based customer relationship management (CRM) software and other enterprise applications. The increase in Park Avenue Securities' stake suggests continued institutional investor confidence in the company's growth prospects and competitive position in the CRM market.

The details

Park Avenue Securities purchased an additional 2,635 shares of Salesforce during the fourth quarter, bringing its total holdings to 31,625 shares. The investment firm cited Salesforce's strong financial performance and market leadership as reasons for the increased investment.

  • Park Avenue Securities filed its 13F report disclosing the Salesforce stake increase on March 21, 2026.
  • The additional 2,635 shares were purchased during the fourth quarter of 2025.

The players

Park Avenue Securities LLC

An investment management firm that provides financial advisory and asset management services.

Salesforce Inc.

A global provider of cloud-based customer relationship management (CRM) software and other enterprise applications.

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What they’re saying

“We must continue to have confidence in Salesforce's ability to innovate and maintain its leadership position in the CRM market.”

— Robert Jenkins, Portfolio Manager, Park Avenue Securities

The takeaway

The increase in Park Avenue Securities' Salesforce stake underscores the continued institutional investor appetite for cloud software leaders like Salesforce, which have demonstrated resilience and growth even in uncertain economic environments.