Pebblebrook Hotel Trust Upgraded to 'Hold' Rating

Zacks Research cites improved outlook for hotel REIT's stock performance.

Mar. 19, 2026 at 11:06am by Ben Kaplan

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Pebblebrook Hotel Trust (NYSE:PEB), a real estate investment trust focused on premium urban and resort hotels, was upgraded from a 'strong sell' to a 'hold' rating by analysts at Zacks Research. The report cited a more positive outlook for the company's stock performance going forward.

Why it matters

Pebblebrook Hotel Trust is one of the largest owners of high-end hotels in major U.S. markets, so an upgrade in its rating could signal improving conditions for the broader hotel industry as it continues to recover from the pandemic.

The details

Zacks Research cited several factors in upgrading Pebblebrook, including recent increases in the company's price target by other analysts and a more optimistic outlook for the hotel REIT's earnings. The report also noted that Pebblebrook's portfolio of lifestyle-oriented hotels in gateway cities positions it well for a rebound in leisure and business travel.

  • The rating upgrade was issued on March 19, 2026.

The players

Pebblebrook Hotel Trust

A real estate investment trust that specializes in premium, high-barrier-to-entry hotel properties in major U.S. markets.

Zacks Research

An independent equity research firm that provides analysis and ratings on publicly traded companies.

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What they’re saying

“We must see continued improvement in Pebblebrook's operating performance and financial position before considering a more bullish rating.”

— Zacks Research Analyst

The takeaway

The Pebblebrook Hotel Trust upgrade signals cautious optimism about the hotel industry's recovery, though analysts will be closely watching the REIT's future financial and operational results before becoming more bullish on its prospects.