Centaurus Financial Inc. Increases Salesforce Holdings by 20.9%

Institutional investor adds over 3,000 shares of CRM stock in Q3

Mar. 18, 2026 at 8:52am by Ben Kaplan

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Centaurus Financial Inc., a financial services firm, increased its position in Salesforce Inc. (NYSE:CRM) by 20.9% during the third quarter, according to a recent 13F filing with the SEC. The firm now owns 18,154 shares of the CRM provider's stock, valued at $4.30 million.

Why it matters

Salesforce is a leading provider of customer relationship management (CRM) software and cloud-based enterprise applications. Institutional investor activity in Salesforce shares can provide insights into market sentiment and expectations around the company's performance.

The details

Centaurus Financial Inc. purchased an additional 3,138 shares of Salesforce stock during the third quarter, bringing its total holdings to 18,154 shares. This represents a 20.9% increase in the firm's position in Salesforce. Other hedge funds and institutional investors have also been active in trading Salesforce shares, with some increasing and others decreasing their positions.

  • Centaurus Financial Inc. increased its Salesforce holdings during the third quarter of 2026.

The players

Centaurus Financial Inc.

A financial services firm that increased its position in Salesforce Inc. by 20.9% in the third quarter of 2026.

Salesforce Inc.

A global provider of cloud-based customer relationship management (CRM) software and enterprise applications.

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The takeaway

Centaurus Financial's increased stake in Salesforce reflects ongoing institutional investor interest in the leading CRM software provider, despite broader market volatility. This activity underscores Salesforce's position as a key player in the enterprise software space.