Salesforce Announces $25 Billion Share Buyback Program

CRM provider plans to repurchase up to 14.1% of outstanding shares

Mar. 17, 2026 at 2:13am by Ben Kaplan

Salesforce (NYSE:CRM), the cloud-based software company, has announced a $25 billion share repurchase program, allowing the company to buy back up to 14.1% of its outstanding shares through open market purchases. The move is seen as a sign that Salesforce's board of directors believes the company's stock is undervalued.

Why it matters

Share buyback programs are often viewed as a positive signal, indicating that a company's management team believes its stock is trading at an attractive valuation and represents a good investment opportunity. Salesforce's decision to authorize this large-scale buyback program suggests the company has confidence in its long-term growth prospects and ability to generate strong cash flows.

The details

Salesforce's board of directors has approved the $25 billion share repurchase program, which will allow the company to buy back up to 14.1% of its outstanding shares. The CRM provider plans to execute the buybacks through open market purchases. Share buyback programs are typically seen as a way for companies to return capital to shareholders and boost the value of remaining shares.

  • Salesforce's board approved the $25 billion share buyback program on Monday, March 16, 2026.

The players

Salesforce

An American cloud-based software company that provides customer relationship management (CRM) services and enterprise applications.

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What’s next

Investors will be watching to see how quickly Salesforce executes on the share repurchase program and whether the company provides any updates on the progress of the buybacks.

The takeaway

Salesforce's decision to authorize a $25 billion share buyback program signals the company's confidence in its long-term growth prospects and belief that its stock is undervalued. This move could help boost shareholder value and demonstrates Salesforce's commitment to returning capital to investors.