BNP Paribas Reduces Salesforce Holdings by 4.1%

Institutional investor BNP Paribas trims stake in CRM provider Salesforce Inc.

Mar. 15, 2026 at 9:08am by Ben Kaplan

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BNP Paribas, a major institutional investor, reduced its position in Salesforce Inc. (NYSE:CRM) by 4.1% in the third quarter, according to the company's latest 13F filing with the SEC. BNP Paribas now owns 149,965 shares of the CRM provider's stock, valued at $36,110,000, making it the 24th largest position in the firm's investment portfolio.

Why it matters

Salesforce is a leading provider of customer relationship management (CRM) software and a key player in the enterprise software market. Changes in ownership by major institutional investors like BNP Paribas can signal broader market sentiment and trends around the stock.

The details

According to the 13F filing, BNP Paribas sold 6,338 shares of Salesforce stock during the third quarter, reducing its total position by 4.1%. The firm now holds approximately 1.1% of its total investment portfolio in Salesforce shares.

  • BNP Paribas reduced its Salesforce holdings in the 3rd quarter of 2026.

The players

BNP Paribas

A major global financial institution and one of the world's largest investment management firms.

Salesforce Inc.

A leading provider of customer relationship management (CRM) software and enterprise cloud computing solutions.

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The takeaway

This filing indicates that one of Salesforce's larger institutional investors has trimmed its position in the stock, potentially signaling a broader shift in market sentiment around the enterprise software company. However, Salesforce remains a core holding for BNP Paribas, highlighting the stock's continued importance in the firm's investment portfolio.