Ameriprise Financial Trims Salesforce Stake

Institutional investor reduces position in CRM by 2.5% in Q3

Mar. 15, 2026 at 7:45am by Ben Kaplan

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Ameriprise Financial Inc. lowered its holdings in Salesforce Inc. (NYSE:CRM) by 2.5% in the third quarter, according to the company's recent SEC filing. Ameriprise, which owned 4,883,240 shares of the CRM provider's stock, sold 126,713 shares during the quarter.

Why it matters

Ameriprise's move to reduce its Salesforce position provides insight into how some major institutional investors are viewing the enterprise software company's stock. Salesforce has faced headwinds in recent months amid a broader tech selloff, though it remains one of the dominant players in the CRM software market.

The details

According to the filing, Ameriprise Financial now owns 0.51% of Salesforce, worth $1.16 billion as of the most recent quarter. Several other large institutional investors, including Vanguard, State Street, and Capital International, have also made changes to their Salesforce holdings in recent quarters.

  • Ameriprise Financial reduced its Salesforce stake in the third quarter of 2026.

The players

Ameriprise Financial Inc.

A diversified financial services firm that provides wealth management, asset management, insurance, annuities, and other financial products and services.

Salesforce Inc.

A global provider of cloud-based customer relationship management (CRM) software and enterprise applications.

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The takeaway

Ameriprise's move to trim its Salesforce position reflects the broader volatility in the tech sector, as investors weigh factors like rising interest rates, economic uncertainty, and increased competition in the CRM software market. However, Salesforce remains a dominant player in its industry, and its long-term growth prospects continue to attract significant institutional investment.