Zuckerman Investment Group Buys Stake in Salesforce

New $6.6M investment in CRM provider amid broader market shifts

Mar. 14, 2026 at 11:30am by Ben Kaplan

Zuckerman Investment Group LLC has acquired a new stake of 28,015 shares in Salesforce Inc. (NYSE:CRM), valued at approximately $6.64 million, according to a recent 13F filing with the SEC. This investment comes as Salesforce faces a shifting market landscape, with its stock price down from a 52-week high.

Why it matters

Zuckerman's investment in Salesforce reflects broader interest from institutional investors in the CRM provider, even as the company's stock price has declined from recent highs. This could signal confidence in Salesforce's long-term prospects despite near-term market volatility.

The details

According to the 13F filing, Zuckerman Investment Group purchased the 28,015 shares of Salesforce stock during the third quarter. This new stake represents a significant investment for the firm, valued at around $6.64 million based on Salesforce's current trading price. The investment comes as Salesforce's stock has fallen from a 52-week high of $296.05 to its current level around $192, amid a broader market downturn.

  • Zuckerman Investment Group purchased the Salesforce shares during the third quarter of the year.
  • Salesforce's stock price has declined from a 52-week high of $296.05 reached earlier in the year.

The players

Zuckerman Investment Group LLC

An investment management firm that has made a new $6.64 million investment in Salesforce Inc.

Salesforce Inc.

A global provider of cloud-based customer relationship management (CRM) and enterprise software solutions.

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The takeaway

Zuckerman Investment Group's new stake in Salesforce suggests continued institutional interest in the CRM leader, even as its stock price has declined from recent highs. This could signal confidence in Salesforce's long-term growth prospects despite near-term market volatility.