Spotify Introduces New Taste Profile Editing Feature

Users will be able to review and edit their algorithmically generated music preferences to improve recommendations.

Mar. 13, 2026 at 5:04pm by Ben Kaplan

Got story updates? Submit your updates here. ›

Spotify has announced a new feature that will allow users to review and edit their Taste Profile, the algorithmic model of their music preferences that powers personalized recommendations like Discover Weekly and Spotify Wrapped. The feature, launching first in beta in New Zealand, will give users more control over their listening data and the ability to fine-tune future recommendations.

Why it matters

This new Taste Profile editing feature addresses longstanding user complaints about Spotify's recommendations not accurately reflecting their true music preferences, often due to factors like shared accounts, kids using parents' accounts, and music listened to for purposes other than personal enjoyment. By giving users more transparency and control over their Taste Profile, Spotify aims to improve the personalization of its recommendation algorithms and enhance the overall user experience.

The details

The Taste Profile editing feature will allow Spotify Premium users to see all of their listening data, including music, podcasts, and audiobooks, in one place within the app. They can then edit this profile, using natural language prompts, to request more or less of certain music 'vibes' to fine-tune future recommendations. After making changes, the app's Home page will reflect the updated personalized suggestions.

  • The Taste Profile editing feature will launch in beta for Spotify Premium users in New Zealand in the coming weeks.
  • Spotify plans to expand the feature to other markets after the initial beta rollout in New Zealand.

The players

Spotify

A popular music streaming service that uses algorithmic recommendations to personalize user experiences.

Gustav Söderström

The Co-CEO of Spotify, who announced the new Taste Profile editing feature at the SXSW conference.

Got photos? Submit your photos here. ›

What they’re saying

“Starting with Premium listeners initially in New Zealand, Spotify will allow users to see all their listening data in one place in the app, including music, podcasts, and audiobooks. Users will then be able to edit this profile, and even fine-tune future recommendations by asking for more or less of some of a certain vibe.”

— Gustav Söderström, Spotify Co-CEO (TechCrunch)

What’s next

The Taste Profile editing feature will first launch in beta for Spotify Premium users in New Zealand in the coming weeks, before expanding to other markets.

The takeaway

Spotify's new Taste Profile editing feature gives users more transparency and control over their listening data and personalized recommendations, addressing longstanding user complaints about the accuracy of Spotify's algorithms. This move demonstrates Spotify's commitment to improving the user experience and personalization of its platform.