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Webflow Acquires Vidoso.ai to Expand Its Agentic Web Marketing Platform
The acquisition advances Webflow's evolution into an agentic web marketing platform, where AI works alongside marketers to create and manage digital experiences at scale.
Mar. 12, 2026 at 5:10pm
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Webflow, a visual web development platform, has acquired Vidoso.ai, a multi-modal AI asset generation startup focused on helping marketers create brand-aligned assets at scale. The acquisition will allow Webflow to incorporate Vidoso's underlying technology and agents into its platform, further supporting AI-powered creative workflows for marketing teams.
Why it matters
The acquisition marks Webflow's continued evolution from a visual web development platform to an agentic web marketing platform that supports teams across planning, building, managing, and optimizing web experiences. As AI becomes a part of everyday marketing work, Webflow is investing in the capabilities and infrastructure needed to help teams move faster without losing control of their brand.
The details
Webflow plans to incorporate Vidoso's underlying technology and agents into its platform over time to further support AI-powered creative workflows. Vidoso's customers will continue to have access to their existing products. The acquisition will help Webflow provide a governed environment where agentic generation becomes core infrastructure for how teams build and manage their web presence.
- Webflow announced the acquisition on March 12, 2026.
The players
Webflow
Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build and scale high-performing web experiences that drive predictable growth and strengthen brand trust.
Vidoso.ai
Vidoso, now part of Webflow, is a multi-modal AI platform for enterprise marketing teams that encodes a company's marketing DNA, including brand voice, visual standards, and messaging frameworks, and uses AI agents to generate brand-aligned content at scale across video, images, copy, documents, and presentations.
Linda Tong
Linda Tong is the CEO of Webflow.
Sharad Verma
Sharad Verma is the CEO and co-founder of Vidoso.
What they’re saying
“The Vidoso team brings deep expertise in building agents that respect brand and structure.”
— Linda Tong, CEO (Webflow)
“Frontier models are trained on the average of the internet, not on the specifics of your brand. The first wave of AI gave marketing teams powerful but ungoverned AI that is capable of generating generic content, but blind to brand systems, rules, templates, and the approval workflows that keep enterprise marketing coherent.”
— Sharad Verma, CEO and co-founder (Vidoso)
What’s next
Webflow plans to incorporate Vidoso's underlying technology and agents into its platform over time to further support AI-powered creative workflows.
The takeaway
The acquisition of Vidoso.ai allows Webflow to expand its agentic web marketing platform, providing a governed environment where AI-powered content generation becomes core infrastructure for how marketing teams build and manage their web presence.
