Uber Launches Invite-Only Uber Elite Luxury Ride Service

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Uber has introduced a new invite-only luxury ride service called Uber Elite, aimed at providing an elevated experience for its most discerning customers. The service features professional chauffeurs, new-model luxury vehicles, and premium amenities like chargers, bottled water, and the option to request sparkling water or champagne.

Why it matters

The launch of Uber Elite signals the company's continued efforts to cater to an increasingly upscale clientele, particularly frequent business travelers and high-net-worth individuals who demand a more premium experience. This move aligns with broader trends in the transportation industry towards specialized luxury services.

The details

Uber Elite rides will be operated by professional chauffeurs driving luxury vehicles less than three years old. The service includes perks like in-car chargers, bottled water, mints, and premium hand wipes. Customers can also request sparkling water or champagne through the app. Uber will provide round-the-clock phone support for Elite riders, and trips can be booked up to 90 days in advance.

• Uber Elite is launching first in Los Angeles and San Francisco, with New York to follow soon.
• The service will eventually expand to other cities in the US and internationally.

What’s next

Uber says invitations to join Uber Elite will first be extended to frequent Uber Black and Uber for Business users, before the service is eventually made available to all riders. Interested customers can join a waitlist to be considered for the new luxury offering.