Uber Launches Invite-Only Luxury Service 'Uber Elite'

New premium offering features professional chauffeurs and high-end vehicles.

Mar. 12, 2026 at 12:56pm

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Uber is launching a new invite-only premium service called Uber Elite, which will feature commercially licensed professional chauffeurs driving luxury vehicles less than three years old, such as Cadillac Escalades, Lucid Airs, and Lincoln Navigators. The service will include complimentary amenities like chargers, bottled water, mints, and hand sanitizing towelettes.

Why it matters

Uber Elite is aimed at the most affluent customers who want an even more premium experience than Uber Black. This move further stratifies Uber's service tiers and targets the high-end transportation market, potentially alienating some riders while catering to the luxury preferences of others.

The details

Uber Elite will initially launch in Los Angeles, San Francisco, and New York City, with plans to expand to more U.S. and international cities. The service will feature commercially licensed professional chauffeurs driving new-model luxury vehicles that are less than three years old.

  • Uber Elite is launching in March 2026.

The players

Uber

A major ride-hailing company that operates in cities around the world.

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What’s next

Uber plans to expand Uber Elite to additional U.S. and international cities in the coming months and years.

The takeaway

Uber's launch of Uber Elite demonstrates the company's continued focus on catering to high-end customers and diversifying its service offerings beyond its core ride-hailing business.