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Bokf Na Boosts Salesforce Stake by 32%
Investment firm adds over 13,000 shares of CRM in Q3
Published on Mar. 12, 2026
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Bokf Na, an investment management firm, increased its holdings in Salesforce Inc. (NYSE:CRM) by 32% during the third quarter, according to a recent SEC filing. The firm now owns 54,653 shares of the CRM provider's stock, worth $12.95 million as of the end of the quarter.
Why it matters
This purchase by Bokf Na suggests continued institutional investor confidence in Salesforce's long-term growth prospects, despite the stock's recent pullback. As a leading CRM and enterprise software provider, Salesforce's performance is closely watched by the investment community.
The details
Bokf Na purchased an additional 13,259 shares of Salesforce during the third quarter, bringing its total position to 54,653 shares. This represents a 32% increase in the firm's Salesforce holdings compared to the prior quarter. Salesforce's stock price has fluctuated in recent months, opening at $194.04 on Thursday and trading in a 52-week range of $174.57 to $296.05.
- Bokf Na increased its Salesforce stake during the 3rd quarter of 2026.
The players
Bokf Na
An investment management firm that has increased its holdings in Salesforce by 32%.
Salesforce Inc.
A global provider of cloud-based customer relationship management (CRM) and enterprise software solutions.
The takeaway
Bokf Na's increased stake in Salesforce suggests continued institutional confidence in the company's long-term growth potential, despite recent stock price fluctuations. As a leading CRM and enterprise software provider, Salesforce's performance remains a closely watched indicator for the broader technology sector.
